“Queen”

Single female home buyers are one of the fastest growing demographics in the industry – but financial institutions rarely center them in their advertising. We set out to create a spot that spoke directly to this group and empowered them to get the home of their dreams. With simple, straightforward messaging and a star who looked like she could be Hollywood’s next “it girl” as easily as she could be your new best friend, we highlighted the power of a Rocket Mortgage® Verified Approval.